I saw this site on the Craftzine Blog.
It's called The Toy Society. This person makes toys and randomly places (or "drops") them around the city she lives in...I think it's in Australia.
I'm very intrigued by the idea. She's doing it as a non-profit project...But I think it could be a great marketing tool to use to promote my monsters. Can't you just see my little guys in ziplock bags taped to telephone poles?